This Toolkit provides ideas for engaging UFCW members in meaningful ways at their worksites, in their communities and within their union.
It is meant to help UFCW local staff help members experience a sense of ownership in their union and understand the importance of getting involved. To the new member or the worker who has not yet had any involvement with the union, it is often not clear what we mean when we say “they are the union” until they have been given the opportunity to personally take collective action with their coworkers or fellow union members, and to see the value of their individual contribution put into practice. When we stand together, we are more powerful.
It is also a call to ensure that we are always working to build a culture of inclusivity and community. Our membership is made up of people from every background and walk of life. Our challenge is to tap into the rich experiences, skills, and passions of the workers throughout all of our regions and industries, find the common bonds that unite us, and inspire and challenge our members to rise above our differences so we can truly overcome any obstacles in our path and build a better future.
Identifying and Recruiting Member Activists
While most of the examples and resources in the Toolkit assume that member leaders and activists have already been identified and recruited, it’s always important to stay mindful of how we are making those connections.
- Are we more likely to recruit people similar to ourselves? Who do we feel least comfortable talking to? Are they receiving equal care and attention?
- Do we invite people in a way that acknowledges their knowledge and interests?
- Are events and activities scheduled at times that make it harder for certain demographics to participate? What about members without access to childcare or cars? Or members working different schedules and shifts?
- Do we meet people at their skill level, opening up opportunities for them to grow and learn?
- Do we keep diversity and equity at the forefront of our efforts?
- How can we create as many entry ways to involvement as possible?